Writing Business in a COVID environment

COVID-19 was a surprise that disturbed the normal routine of daily life for almost everyone on the planet. The lockdown and restrictions have created new obstacles to regular activities, such as work and leisure. In response, people are finding new ways to navigate the post-COVID world.

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A New Approach
One way people are making a living during the pandemic is through online writing businesses. Writers can often work remotely with ease, as all they require to do their job is a laptop, internet connection, and likely a few cups of coffee. The advantages of a writing business should not be used to categorize writing businesses as a “dream job” though, as there are also disadvantages to the business model.

Finding customers can be difficult, especially during the pandemic, as there is a low barrier to entry for online writing businesses. While established writers may have no trouble picking up clients during the pandemic, lower-tier writers with less work experience may not understand how to navigate the market and find paying customers quickly. The volume of people who have migrated to the freelance writing marketplace since COVID-19 shutdowns began has also lead to less available work for

The Solution
To avoid being put out of the market by fierce competition, budding writers must come up with unique approaches to their writing business. Rather than frequenting common job boards, think outside of the box and find clients that only you can find. Leverage social media channels and other similar platforms to source leads that are not accessible to a majority of writers.

Online groups and communities are a great place to start. Community platforms like Reddit and Facebook offer many online spaces where you may be able to market or promote your services. Even if you cannot promote them directly, you may be able to use them to gain support from people who could potentially point you in the direction of work in the future.

The key to being successful as an online writer during the COVID-19 pandemic is patience, persistence, and innovation. If you can keep your approach to the business unique, there is no limit to the level of work you can acquire. Just be sure to stay focused and research the best practices for current day writing businesses. 

Freelancer vs Agency
Your level of expertise will determine how extensive your writing enterprise can be, but when entering the market you should do so with an understanding of if you prefer to be an agency or individual freelancer. While you could market your services individually and take work at a owner-operator level, you also have the potential to hire out other writers to perform contract work for you. It all depends on your interests, but in the COVID-19 environment, there are more options than ever.