Phone Sales vs. In-Person and Having Success

Many people find that there is a significant difference between in-person sales and phone sales. Virtual sales, which take place online, also have a different success rate than the aforementioned sales channels. Things have become even more complicated since the COVID-19 pandemic began, with in-person sales being out of the question. Here is what you need to know about how phone sales compare to in-person sales and how COVID-19 has changed the game.

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In-Person Sales In A Post-Pandemic World
When the pandemic began, in-person events were effectively banned and a stay-at-home order was issued. With this, businesses had to find new approaches to finding leads and closing deals. Insurance agents and brokers faced similar issues, with many of them quickly switching over primarily to the phone for their sales. While things are opening up gradually, in-person sales opportunities require social distancing and adequate masking, making them a bit more of a process than before. Still, an effective salesperson can close deals even in this more difficult environment. They just have to rely on alternative sales channels, such as phone sales or virtual sales.

Phone Sales
Some insurance agents and brokers are not comfortable with phone sales, as it requires a unique approach that is less personal due to the distance between you and the prospect. Though, once they give phone sales a committed try, many of these insurance professionals will realize that selling insurance over the phone has a range of benefits that cannot be found with in-person sales. The barrier to entry for phone sales is low, as all you need to get started is a phone (or internet connection) and desire to succeed. By leveraging basic communication skills, you can win the trust of cold leads and potentially help them secure the coverage they need. If you maintain a strong work ethic, you will find a routine that works for you and inevitably start closing deals. Set a goal for how many calls you will conduct in a day and an earnings objective that you can use as a benchmark.

Virtual Sales
While phone sales and virtual sales are closely related, the diversity of options you have for online selling warrants an individual section for virtual sales. Forward-thinking insurance professionals recognize the potential for massive lead acquisition through online platforms, such as websites and social media. Through social media, you can build an audience and with a personalized website you can easily get commitments from potential customers.

Sell Insurance Over The Phone
Electronic applications and other modern technological tools make selling online and over the phone easy. You can learn what it takes to sell insurance over the phone and online, but it starts by learning the basics. Western Marketing can help. Contact them now for more information.