Embracing Digital Media for Insurance

Times are changing, and new technologies are penetrating nearly every business niche. The insurance industry is no different, with new communications technologies making a massive difference in how insurance professionals discover and contact leads and prospects. If you are an insurance professional, learn how you can leverage digital media to improve your business.

Getting Started On Social Media
Social media connects billions of people and business innovators are constantly finding new ways to leverage platforms like Facebook and Twitter to reach their preferred customers. To get started with using your social media profiles to promote your insurance business, you should start by tailoring your accounts to suit your desired outcome. Add professional photos and specific descriptions of who you are and what you do. Then begin engaging in different communities across this platform. If your brand image is properly optimized, you should be able to express your authority in these groups. By answering the questions of people within the community, you may be able to convert them into paying customers. Although, you can’t solely enter these groups to scout for customers. Be sure that you are providing value to the members of the groups as well.

Creating Content For Digital Platforms
One major component of digital media that many insurance professionals neglect to utilize is the ability to create unique, original content. This content can be used to promote your services and attract new leads. Whether you create text-based guides or an informative video series, content can go a long way. Determine what your target audience may be interested in and invest in personalized content that will grab their attention.

Tailor Your Audience
As you grow your online presence, you will begin to notice trends and patterns in who is engaging with your profiles. Using the advanced analytics tools featured on most digital platforms, you can determine which approaches are working best and which ones are not as effective. In doing so, you can tailor your strategy to focus on tactics that attract the leads you want to work with most.

Take The Next Step Into Digital Marketing
If you are an insurance professional who needs to expand their sales strategy into the digital realm, Western Marketing can help. Our organization has a number of products designed to help you succeed and by contracting with us you can access them. Reach out to us now to learn more.