Life Insurance Basics

Life insurance comes in many shapes and sizes.  Listed below are the types of life insurance Western Marketing offers.



Term Life Insurance

Term life insurance is the cheapest, simplest type of life insurance. Term life insurance is temporary, meaning that a policy of term life insurance provides coverage for only a certain number of years. (You can choose 5, 10, 15, 20, 30, etc. depending on the life insurance company.) If the insured dies during the term, the death benefit will be paid to the beneficiary. Term insurance is the least expensive way to purchase a substantial death benefit on a coverage amount per premium dollar basis over a specific period of time. Any life insurance policy that is not a term policy is permanent life insurance.

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Whole Life Insurance

Whole life insurance is the priciest of the three principal types of life insurance (term, whole, and universal), but it guarantees a death benefit, guarantees a cash value growth rate, and guarantees a fixed premium.  Buyers are attracted to the guaranteed death benefit and the minimal risk of lapse.  Unlike universal life insurance (the other variety of permanent life insurance) in order to prevent this policy lapsing, the policy owner has only to make regular payments of a fixed premium, just as though this were a simple term life insurance policy.

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Universal Life Insurance

Universal life insurance is a type of flexible permanent life insurance offering the low-cost protection of term life insurance as well a savings element (like whole life insurance) which is invested to provide a cash value buildup.  The death benefit, savings element and premiums can be reviewed and altered as a policyholder's circumstances change.  In addition, unlike whole life insurance, universal life insurance allows the policyholder to use the interest from his or her accumulated savings to help pay premiums.

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Single-Premium Life Insurance

A single premium life (SPL) insurance policy is an insurance product that allows you to pay a single payment or premium in a lump sum to obtain an insurance policy with a death benefit guaranteed to remain paid up for the rest of your life. The size of the death benefit depends on the amount paid into the policy and the age and health of the insured.

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The information on this site is for licensed insurance agents and brokers only. If you are not an insurance professional, please do not rely on this information. Instead, refer questions to a licensed insurance professional.  This material has been prepared for informational purposes only and should not be relied upon for accounting, legal, tax or investment advice.  Some programs are not available in all states. No consumer calls, please. Ask your agent or broker to give us a call.

© 2012 Western Marketing